Why did I call my site Ekphrasis Creative?
I didn’t always plan on working in the corporate world. I wanted to be a Classics professor and spent years studying Greek, Latin, German, French—the usual.
‘Ekphrasis’ is a Greek word that captures the potential power of the written word. It refers to a literary device where a text, either a poem or novel, depicts a physical work of art.
Ekphrasis is highly referential, layered, and complex—never quite meaning what the reader expects. It creates a monument of words with a power that extends beyond the text.
It represents my understanding of what I do—whether as an educator, marketer, or communications specialist. Words, carefully selected and organized accordingly, have the power to influence action well beyond our expectations. They have the potential for real-world impact. I specialize in creating messages that drive that impact.
Email:
adrianbs@me.com
What co-workers say about me:
His mastery of words and his team-player attitude to get things done has helped our team and our company immensely. Not only that -- he's an all-around great and fun guy to work with! I highly recommend him to anyone looking to add extraordinary copy skills to their team.
—Katie Petnic, Senior Project Manager
I highly recommend Adrian for any position that requires a critical thinker with extensive experience in turning complex information into easy-to-understand concepts. As a teammate, Adrian is a joy to work with. He is always willing to help others accomplish their tasks without missing his deadlines or sacrificing the quality of his work.
—Carlos Macias, Senior Global Marketing Manager
Adrian possesses the highly coveted skill-set of being both deeply creative and highly strategic, which sets him apart from many individuals I’ve worked with. He is also an exceptional copywriter who consistently distills complex ideas into compelling messages that resonate with our audience. Adrian shines in his ability to collaborate cross-functionally.
—Brian Bojan, Senior Manager
Adrian brought not only deep expertise and a strategic mindset, but also an eagerness to collaborate and elevate the work beyond expectations. Over time, he grew into a true strategic partner—bringing a wealth of product knowledge, thoughtful insights, and a proactive approach that consistently added value across teams. His ability to translate complex ideas into clear, engaging content has made a lasting impact on how we communicate with our audience. What sets Adrian apart, though, is his presence on the team. He’s passionate, dedicated, and brings a calm, steady energy even when things get chaotic. His sense of humor and positive attitude make him a joy to work with, and he’s someone people naturally trust and want to collaborate with.
—Erin Middleton, Designer Manager
Adrian routinely goes beyond the individual assignment, digging into data and performance insights from prior campaigns, identifying opportunities for scaling our efforts, and collaborating with Partner Marketing (B2B2C client teams) to recommend and develop new marketing strategies. Further, Adrian has played an integral role in brand positioning, establishing consistency in product messaging, and launching big-tech client accounts with custom member-facing content. He excels in a highly collaborative work setting and has built strong relationships across product, analytics, client success, and engagement marketing teams. In short, if you need brand marketing support done efficiently, thoughtfully and exceeding expectations, hire Adrian.