I identified high-impact opportunities for revenue growth, building and designing campaigns to meet those objectives.
One opportunity? Gen Z employees.
Once Gen Z was identified as a underperforming audience segment, I began building personas and collecting demographic-specific insights….
I then developed a key thesis around which to build the campaign. Once I had that, I had a hook around which to built the messaging framework.What followed was the member journey I built to highlight and execute key touch-points.
