Content Management

With hundreds of clients, Included Health needed a library of marketing materials that was customizable, stocked with up-to-date materials, and user friendly.

I was responsible for the production and maintenance of the content library across all products lines, which included a yearly content calendar and hundreds of assets.

I also led the effort to overhaul our content management system, expediting the production process and improving the user experience. This meant the marketing team could focus on higher priority requests while repurposing existing assets at scale.